Dreaming of the Starbucks menu delivered to your office or home? Seattle is getting some good news in time for the holiday season. After launching its Green Empire Delivery at the Empire State Building, Starbucks has decided to launch a delivery service around Seattle with the help of its latest partner, Postmates.
This time, Starbucks is not just delivering to one office building. Because of on-demand delivery service by Postmates, it is now possible for Starbucks to send out handmade beverages and food to selected Seattle neighborhoods. This can mean delivering orders to your home, park or even your child’s soccer game.
Why is Starbucks delivering now?
Starbucks Chief Digital Officer Adam Brotman explains that providing delivery service to their customers is “a natural extension” of the coffee company’s Mobile Order & Pay service. It’s a way to make things more convenient for customers responsible for making five million transactions through Mobile Order & Pay every month.
For lucky customers in Seattle, they can choose the “Delivery” option when placing an order using the Starbucks app. To make a delivery order, select “Order” first, then select Delivery. Afterwards, you will be asked to enter your delivery address. Once an order has been made, it will be transmitted to the Postmates system and a Postmates courier will be dispatched to the closest Starbucks store to pick up the order. Just like with customers using the Starbucks Mobile Order & Pay service, Postmates couriers will also be able to skip the line when picking up an order. Meanwhile, customers will be able to track the progress of the delivery in real-time using a map.
So far, areas covered by Pilot for Starbucks include Seattle, Capitol Hill, South Lake Union, Madison Park and the Sodo area. In the beginning, Starbucks says they will give customers a 60-minute window for their food and beverage delivery. However, Starbucks is confident that most of the orders can be delivered in less than 30 minutes.