Starbucks Introduces New Fall Drink, Rolls Out Mobile Order & Pay App Nationwide
Starbucks is on a mission to make autumn taste like never before. After making the choice to prepare their famous seasonal drink Pumpkin Spice Latte with real pumpkin for the first time, the famous coffee company has also decided to come out with a new autumn handcrafted beverage that will bring out lots of comfort and warmth. Meet Starbucks’ Toasted Graham Latte.
You may not believe it, but Starbucks beverage R&D manager Yoke Wong says that the inspiration for Starbucks’ brand new seasonal drink actually came from something as humble as cereal milk. That is, the last drip of milk that remains in your breakfast bowl. It also just so happened that cereal milk was one of the popular trends that emerged during the recent back-to-school season.
And this was the only excuse Wong needed to ponder on the flavor a little more. Soon, she found herself soaking graham crackers in milk to sort of concoct her own version of cereal milk. Wong did not stop there though, she also turned to a number of Italian gelato shops in order to sample a flavor known as Fior di Latte or “flower of milk.”
From here, the development of what will ultimately be known as the Toasted Graham Latte progressed, with 20 to 30 beverage concepts up for consideration. This is how Wong managed to craft the perfect recipe – a combination of espresso, steamed milk, graham flavors and sweet cream. The drink is then finished off with a sprinkling of cinnamon graham crumbles.
Meanwhile, a special, seasonal handcrafted beverage also deserves a special cup so Starbucks senior designer Jimmy Balch was tapped to design a paper cup that reflects everything people love about the autumn season – pumpkins, leaves, berries and pine cones.
At the same time, Starbucks Coffee Company also recently announced that it is now making its Mobile Order & Pay mobile app available nationwide. Available on iOS and Android devices, this app allows Starbucks customers to place their orders and pay for them in advance even before they get to a Starbucks location. Meanwhile, Starbucks also plans to extend its Mobile Order & Pay mobile app service to select company owned stores in Canada and the UK in October.