Starbucks is welcoming the season of spring with a new cherry blossom Frappucchino.
On offer for a limited time between March 15 and March 20, the first day of spring, the beverage will be available in participating US stores. Starbucks’ website describes the new drink as “a blend of sweet strawberries and cream with white chocolate sauce and matcha drizzle, topped with whipped cream and a sprinkle of matcha.”
Until now, cherry blossomed drinks were only available in the coffee chain’s Japan stores, which since 2010 have been offering “Sakura Blossom & Strawberry Frappuccino” and “Sakura Blossom & Strawberry Latte.” Starbucks notes that cherry blossoms are the “national flower and a symbol of renewal and simplicity” in Japan. “It is also time for new beginnings, marking both the coming of spring and the start of a new school year,” Starbucks’ website notes.
March 15 also marks the Free Cone Day. Dairy Queen, which will be celebrating its 76th anniversary this spring, is offering a free soft serve vanilla ice cream cone at non mall locations. Customers can dip the cones in either chocolate or sprinkle.
“Today is #FreeConeDay, where you can get a taste of summer a few months early. #SummerNow,” Dairy Queen stated on Twitter.
The chain aims to raise money for its member hospitals in the United States and Canada. In 2015, Dairy Queen gave away as many as 1330 cones and raised $140000, AL.com reports.
With its headquarters in Minneapolis, Minn., the American Dairy Queen Corporation has 6400 stores in the US, Canada and other nations. It is part of the Berkshire Hathaway group of companies headed by Warren Buffett. Haagen-Dazs and Ben & Jerry’s will also be offering similar promotions later this spring, TIME reports.