Sprint To Raise Price Of Unlimited Data Plan By $10 Starting October 16, Still To Remain the Cheapest Unlimited Postpaid Plan
Sprint’s unlimited data plan is getting expensive. Buy the plan before October 16 for $60, or pay $70 thereafter.
Sprint is all set to raise the price of its unlimited data plan by $10 for new customers. So if you have been planning to switch to Sprint, do it before October 16, as the new plan will be put into effect on the same day. Currently, the unlimited plan is sold at $60 and will remain the same for existing customers.
Straight Talk is another company selling unlimited data plan at low price. It costs you only $45, but it is not a postpaid plan. Even after the hike, Sprint’s plan remains the cheapest, but still, users are not happy with the $10 charged extra by the company. While speaking about the same, Sprint CEO Marcelo Claure said, “At $70 a month, Sprint still beats the competition. Rather than increase the price without warning, we want to give customers one last chance to take advantage of the $60 rate.”
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Is it just a way to increase sales in a short time period?
Considering what Claure said about giving customers one last chance to switch to Sprint till it is at $60, can it be a strategy to boost sales of unlimited data plan in a short period? It is possible that the company is studying consumer behavior by such announcements. How? There are plans in the market that come cheaper than Sprint’s unlimited plan, but they offer you limited data. People whose data usage is not much can definitely opt for affordable plans offered by competitors. Now the point is, would customers still buy Sprint’s plan, or would they switch to Verizon? The way customers behave in this given time period will tell us more about what the plan is behind giving customers time to buy $60 plan.