Android and iOS users are in for a treat as Spotify has ordered a slate of original series that would be exclusive to these media platforms. Spotify vs YouTube Red is no longer a myth, as Spotify plans to overthrow its biggest rival.
Spotify has been eyeing the video streaming market for a while now and only recently has ordered 12 original series, which will range from a few minutes to as long as 15 minutes, reports Bloomberg. While it has earlier showcased short videos and TV clips from the internet, it has never got around to producing exclusive and original content before. The original content is going to available on Spotify for Android and iOS users of UK, U.S., Sweden, and Germany, in either paid and cost-free versions.
Spotify, having gathered an impressive market of 75 million users, is now looking to go head to head against the likes of YouTube Red, which also streams 15-minute original videos, reports The Next Web. However, Spotify plans to remain true to the kind of content that got it popular in the first place, that is, music.
Among the already finalized video series are “Drawn & Recorded,” which is an animated series focusing on the lives of eminent artists and historical events, as well as “Rush Hour,” a Hip-Hop presentation combined with live music. In addition, Spotify is also negotiating with music artists for possible music video collaboration in the near future for their upcoming albums.
The goal behind taking a step towards this new horizon seems straight-forward enough. Tom Calderone, Spotify’s content partnerships chief, stated in an interview, “Music will always be most important, but our audience likes us and wants more from us. We have to figure out a second act, and I think it will come out of video. The idea is to make sure users know they can come here for something other than playlists.”
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