Snapchat Hiring AR Professionals To Take On Google Glass
Snapchat is said to be working on its own version of the “smart glass” to give tough competition to Google’s own augmented reality. The social media app has hired major augmented reality groups like PTC’s Vuforia, Microsoft’s HoloLens and eye-tracking tech maker Eyefluence to build the pair of smart glasses.Advertisement
Since 2015, Snapchat started developing a team of software engineers proficient in machine learning and computer vision. The company reportedly recruited developers, wearable technology experts and augmented reality specialists to introduce the hardware in the market, notes CNET.
According to Snapchat, its 100 million daily users can see videos and messages with the help of “smart glasses” in front of their eyes. This indicates that with a pair of Snapchat-made glasses, users are encouraged to use the service more often.
The app company took initiatives in the past for making a pair of glasses installed with an embedded camera. The company bought Vergence Labs worth $15 million for the embedded cameras. Later, it acquired Scan.me for $50 million.
As reported by Wearable, Snapchat recently advertised for a job posting “3D Computer Vision Engineering” required for its Snap Lab division. This gives a clear indication that Snapchat will foray into the wearable market soon.
Back in 2011, Snapchat was initiated by three Stanford University students who worked out a way to share photos on the social platform that would self-destruct automatically after a few seconds. It was to help people get free from fear of showing awkward pictures of themselves to the wrong people.
In 2013, Snapchat had turned down a $3 billion offer from Facebook. However, in a recently held Morgan Stanley technology conference, Snapchat CEO Evan Spiegel announced that its users view over 8 million videos per day. Right now, the social app earns revenue from sponsored photo filters, sponsored images, etc.
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