After enabling in-app billing for iOS, Netflix is now moving on to making subscription fees easier for Android users too. Provided that people already have a mode of payment selected on their Google Play account, they should be able to settle their monthly Netflix bills through the Google Play app soon.
The spokesperson for Netflix mentioned in conversation to Variety: “We are rolling out in-app billing for Netflix via the Google Play store to a segment of members in all supported regions. This rollout will take place over the next several weeks. A segment of users in supported regions will be able to go to the Google Play store and pay for Netflix via their Google Play payment method.” This means that, unfortunately, the facility is not yet going to go live for all Android users just yet. It is going to be tested out through a small group of users first, to observe the kind of response it receives.
Engadget reports that just like its iOS counterpart that was introduced by the streaming service in September 2015, the method of settling its subscription fees through Google Play looks just as promising. This will also allow one to restrict the number of brands which has access to one’s credit/debit card details.
Being able to pay your Netflix fees through Google Play Store will enable you to pay by using gift cards in addition to normal modes of payment. This is definitely a way to attract more young viewers to subscribe to this online video streaming portal, especially those who not have access to credit cards yet.
Since Netflix depends on payments made through international credit cards, it tends to lose out on markets which do not have customers using such cards. Enabling in-app billing lets the company target a larger audience demographic, especially in areas where people do not access to normal payment modes of Netflix.
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