Sega CEO Apologizes To Fans For Disappointment

Sega CEO Apologizes To Fans For Disappointment
SEGA Arcade! Jyoshiki / Flickr CC BY-ND 2.0
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Sega’s commitment to fans has been questioned after the closure of its San Francisco office back in January. This time, Sega CEO Hajime Satomi has admitted that it has disappointed fans and will be setting things right in the future.


The CEO acknowledged that the Sonic Boom release was the cause of disappointment and in an interview with Famitsu he talked about past mistakes. Siliconera reported him saying, “We did our best to build a relationship of mutual trust with older fans of Sega, but looking back, there’ve been some titles that have partially betrayed that [trust] in the past 10 years.”

Satomi also said, “As far as the Western market goes, we learned a lot from Atlus.” He added, “If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.”

The CEO of Sega is aware of the fact that the company is left with nothing but just reputation and no trust from customers. He said, “Sega in the 1990s was known for its brand, but after that, we’ve lost trust, and we were left with nothing but reputation. For this reason, we’d like to win back the customers’ trust, and become a brand once again.”

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As PlayStationLifeStyle mentioned, the CEO has talked with employees about what can be done to improve the condition of the company by putting emphasis on the quality. He feels that if the company is not able to maintain quality in North America and Europe, it is better not to release anything.

Sega has over 500 games and 70 franchises on more than 20 arcade system boards. Their headquarter is located in Tokyo, Japan, but the company serves the whole world as far as gaming is concerned. The company seems to be going through a fundamental change in direction for the time being and that may be the reason of concern for the CEO.

The report also pointed at Satomi saying Sega may be releasing something at the Tokyo Game Show in September this year.