REI Says Its Stores Will Be Closed On Black Friday, Will Pay Employees To Step Outside Instead
This Black Friday, on what will become one of the busiest shopping days of the year, outdoor specialist Recreational Equipment, Inc.(REI) has chosen to close down all of its stores. Instead, the company said it is willing to pay its 12,000 employees to be outside, instead of at work.Advertisement
In a letter addressed to its 5.5 million members, REI President and Chief Executive Officer Jerry Stritzke has confirmed that all 143 of its stores will not be doing any business on November 27. In a video message, Stritzke also explains, “We believe that a life lived outside is a life well-lived.” In fact, his company is a co-op that has been promoting life outdoors for 76 years. And during Black Friday, when people are going crazy with so many shopping deals, Stritzke says, “We’d rather be in the mountains, than in the aisles.” And if you are still not sure where to head to outdoors, REI has got you covered. Just check out their interactive map that already shows possible outdoor destinations, whether you are looking to go hiking or biking.
With its headquarters near Seattle, REI has been a specialty outdoor retailer since 1983. Today it is the largest consumer co-op in the U.S., which provides quality outdoor gear as well as expert classes and trips. Meanwhile, REI Adventures as an active adventure travel company that offers 150 custom-designed itineraries around the world.
Today, as much as 505,143 people have already joined REI’s OptOutside campaign and said they will be one with nature when Black Friday comes. To join them, just go to the REI OptOutside page, select an activity and image then use the hashtag #OptOutside.