Pitch Perfect 2 Earns $70m, Tops U.S. Box Office; Mad Max Finishes Second
“Pitch Perfect 2” has secured the top spot in this weekend’s box office collection, pulling in more than $70 million. With this, the musical comedy raced past “Mad Max: Fury Road.”
According to box office tracker Rentrak, “Pitch Perfect 2” has already gone past the $65 million mark that the original installment collected in 2012.
Universal’s Nick Carpou described the musical sequel’s success as “amazing,” as reported by BBC.
Elizabeth Banks’ directorial debut also marked the highest opening for a first-time feature film director.
Carpou, Universal’s domestic distribution chief, said, “People loved the first movie and it resonated well beyond that $65m that the first film did. To be able to build on the first film and expand its popularity is pretty amazing.”
There was gender division in the audiences for “Pitch Perfect 2” and “Mad Max.” According to Daily Mail, 70 percent of “Mad Max” viewers were male, while “Pitch Perfect 2″’s collections comprised of a 75 percent female audience.
Nevertheless, “Mad Max” met the expectations of analysts, garnering $44.4 million. It also is the highest opening for director George Miller, according to Deadline.
“We’re very excited about the opening,” Warner Bros. President of Domestic Distribution Dan Fellman said. “We’re going to have some long legs and some great success on this movie.”
The Tom Hardy starrer, also released in IMAX and 3D, earned positive reviews when it was showcased at the Cannes Film Festival last week. It received an impressive rating of 98 percent on Rotten Tomatoes, and Metacritic gave it 89 percent.
“Mad Max”’s R-rating contributed to its curtailed earnings as compared to “Pitch Perfect 2.” Moreover, the latest episode in the “Mad Max” series comes after the original Mel Gibson Mad Max trilogy that was released between 1979 and 1985, while it has only been three years since the original “Pitch Perfect” was released.
What also underlines “Pitch Perfect 2″’s impressive opening at the box office is that it cost only $29 million to make. “Mad Max,” on the other hand, had a budget of $150 million.
Rentrak’s Senior Media Analyst Paul Dergarabedian said, “Each film absolutely found its target audience.
“They were running on parallel tracks, and both exceeded expectations by not cannibalizing each other. It was the perfect release strategy for two very different, high-profile films … it really paid off handsomely,” according to Yahoo Movies.
Among the remaining fixtures in the top five were “Avengers: Age of Ultron”, “Hot Pursuit” and “Furious 7,” pulling in $38.8 million, $5.8 million and $3.6 million, respectively.
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