As the Oscars 2016, whice recognizes excellence in cinematic achievements in the film industry, is fast approaching, a Vampire Breast Lift, 10-day first-class trip to Israel, as well as the laser skin-tightening procedure, are a few swags included in the $200,000 gift bags a marketing firm has guaranteed for celebrities who will be present at the Oscars ceremony on February 28.
However, Reuters reports that the organization that hands out the awards wants to announce that it hasn’t approved any of those items.
On Tuesday, a federal lawsuit was filed in Los Angeles, as the Academy of Motion Picture Arts and Sciences accused the marketing agency Distinctive Assets of promoting the gift bags as official Oscars goods.
The lawsuit, which names Lash Fary (the company’s founder), as a defendant, “The marketing firm Distinctive Assets made effective use of the Academy’s trademarks to raise the profile of its ‘gift bags’ and falsely create the impression of association, affiliation, connection, sponsorship and/or endorsement.”
The Daily Beast reports that “the bag this year is once again a blend of fabulous, fun and functional items meant to thrill and pamper those who may have everything money can buy, but still savors the simple joy of a gift.”
The lawsuit also states, “Deeply concerned about the confusion Distinctive Assets agency was spreading, the Academy’s legal counsel wrote Distinctive Assets on or about February 17, 2015, to inform it that it ‘is critical that no one be confused into believing that your gift bags are associated with or have any connection with the Academy.’