Opera’s New Version Is Coming With Built-In Ad-Blocker; Will Chrome Be Ditched?

Opera’s New Version Is Coming With Built-In Ad-Blocker; Will Chrome Be Ditched?
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What's This?

Ad-Blocker is in the news since for quite some time now. iOS 9 was in the spotlight for the same feature. But unfortunately, things did not go well. But Opera Browser has done it. It is introducing a new version of the browser with built-in ad blocker. Read on for details.


Ads on the internet are the main reason behind virus attacks and hacking. Pop-ups that come on every other website are not just promotional materials, they can many a times bring along malware as well. With Opera Browser now being launched with  in-built ad-blocker, you are assured of increased privacy as well as security. “Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying,” says the browser’s spokeswoman. How rightly put! Advertisements are everywhere, from your living room to your parking lot, from highways to shopping malls. And when you turn on your desktop, laptop, smartphone, or tablet, ads are there as well. They not just act as a disturbance but also affects the overall performance of your browser.

With built-in ad-blocker, Opera browser will now load faster than before as the company believes that this move will allow them to cut page loading time by 90%.

How does Opera browser’s ad-blocking work?

Opera browser is not forcing ad-blocking onto you. The user still has the right to manage what he/she wants to see and vice-versa. In a blog post where in-built ad-blocker was announced, Opera Browser explained how it works. Here it is:

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“Opera’s ad-blocking feature is deactivated by default. While browsing, Opera will detect whether there are ads that can be blocked, and it will suggest enabling the ad-blocking feature. To activate or deactivate ad-blocking for a specific website, simply click the shield icon in the address bar and flip the switch. This dialog will also reveal statistics showing how many ads you’re blocking on the current page, and how many you’ve blocked overall. Moreover, you can benchmark the load speed of the current webpage with and without the ad-blocker enabled.”

Will Opera Browser becoming more private and secure, would people ditch Chrome? Or is Chrome going to be the next to introduce ad-blocker? Let’s wait and watch.

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