Online Sales Increase Before Black Friday

Online Sales Increase Before Black Friday

Early Thanksgiving shopping sales allow customers to spend the festival at home with their families and friends instead of visiting stores. And this year, online sales have witnessed a spike in numbers.


Starting Black Friday promotions earlier have benefited retailers immensely, USA Today reports. According to IBM Western Trend, which tracks spending through transactions that occur over retail websites, online sales as of Tuesday experienced a growth of 21 percent over the same day in 2014.

Making deals earlier also allowed retailers to get a head start in the competition. Jay Henderson, director of IBM Marketing Cloud, said, “As retailers make the deals available earlier, (consumers are) shopping earlier so they can get that out of the way and focus on Thanksgiving Day with their families.”

Many Lubbock stores will remain open on Thanksgiving evening, Lubbock Avalanche-Journal reports. Ashley Knox, marketing director of the South Plains Mall, said the mall will be open from 6 p.m. to midnight on Thanksgiving Day, and at 6 a.m. on Black Friday. “This gives folks in the family that maybe don’t want to watch football or want to get out the chance to walk off some of that Thanksgiving dinner and get some deals with the Black Friday door-buster specials that will be going on,” she said.

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Shopper Mark Blakley said he and his wife Megan bought several items at “Black Friday” prices. These include a 16GB iPad Air from Staples. “Why go fight the crowds and wait in line for an hour when you can do it for five minutes at home,” he says.