You may have been wishing for it before. Now, you need not wish for it anymore. It is absolutely not a prank. Nike has recently launched a pair of shoes that is capable of lacing itself. And if you still can’t believe it, meet the new 2015 limited edition Nike Mag.
The inspiration for the Nike Mag came from 30 years ago when Nike was asked to collaborate with the filmmakers behind hit 1985 movie “Back to the Future” in order to create and develop a shoe that would fit the futuristic world of 2015. As you can see, being able to launch the Mag this year is important for Nike. Nonetheless, the process in creating this revolutionary footwear took a lot of effort and concentration in Nike’s part.
As Nike, Inc. President and Chief Executive officer Mark Parker explains, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.” Hence, the Nike team decided to do away with its conventional lacing system and instead developed “power laces” technology, which lies on a system that responsive to the wearer’s motion in order to provide adaptive on-demand support as well as comfort. Moreover, Nike is continuously testing this “power laces” technology throughout various kinds of sports and incorporating feedback received from athletes to turn Nike’s footwear into a future game changer.
The 2015 Nike Mag will strictly be available for limited release only. In fact, the shoes will only be available for auction, with all of its proceeds benefiting the Michael J. Fox Foundation for Parkinson’s Research.
For now, the very first pair of Nike Mag’s was delivered to “Back to the Future” star himself, Michael J. Fox.
Meanwhile, the Michael J. Fox Foundation tweeted a photo of the actor trying on the Nike Mag’s, saying, “This is real. This is today.”