Nike’s hugely anticipated and much awaited self lacing shoes have been unveiled.
The HyperAdapt trainers, introduced by chief executive Mark Parker at the Nike Innovation 2016 event in New York City, will be available to the public by the end of this year.
Although the first time a pair of Nike self tying shoes featured in the 1989 movie Back to the Future II, it wasn’t until 2013 that the manufacturing of the real version of the shoes was attempted.
Tiffany Beers, Senior Innovator, who is also the project’s technical lead, explained the concept in a press release. “When you step in, your heel will hit a sensor and the system will automatically tighten,” Beers said. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.” The company said that the HyperAdapt uses a “more technical, sport version” of the self tying mechanism.
The company also said that only the users of its apps would be able to purchase the shoes. To Nike+ members, the HyperAdapt 1.0 will be available in three colors, CNN reports. While Nike’s apps are currently designed to focus on tracking users’ data and providing them training programs, a new update from June will allow them to shop from an online store as well, according to BBC.
“Nike has lost a fair bit of traction recently to sportswear upstarts including Under Armour, which bought the MyFitnessPal app, and Asics, which has acquired Runkeeper,” Marc McLaren, online editor of Stuff, a tech-focused magazine, said. “This will help keep people engaged, and we can already see from the reaction our readers are having to the announcement that they are very excited by it.”
The shoe will provide athletes the ability to make adjustments to their shoes, Tinker Hatfield, a shoe designer, said. “That’s an important step because feet undergo an incredible amount of stress during competition,” he said.
The pricing and cost of the HyperAdapt 1.0 have not been released yet.
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