Moto X Play Rebranding Itself As Motorola Droid Maxx 2 For US Markets

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When Motorola launched Moto X Play, the company announced that the smartphone will not be sold in the United States. The company now seems to have changed the plan, or was this the plan since the beginning?


Motorola has decided to sell Moto X Play in the United States via carrier Verizon. For the same purpose, the model will also be re-branded and be known as Droid Maxx 2 in the country. The reason behind this is still unknown. Verizon is also said to be releasing Droid 2 turbo. Whether this smartphone belongs to Motorola is also not known.

Some of the key specifications of Moto X Play

1. Display: 5.5 inches, 1080 pixels full HD resolution
2. Screen: Corning Gorilla Glass 3 protection with IP52 certified water repellant nano-coating
3. Processor: Octa-core Snapdragon 615 chip
4. Storage: 2GB RAM, 16GB and 32GB built-in internal storage
5. MicroSD Card: Yes
6. Camera: 21-megapixels rear camera, 5-megapixels front camera
7. Battery: 3630 mAh battery

Read Also: Unannounced Next-Gen Motorola 360 Spotted In Chicago

Is selling exclusively on Verizon a new strategy?

Of course it may be.

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Earlier, it was announced that this new smartphone will not be available in the U.S. market, and then comes the news of this sudden availability on Verizon.

Established brands like Motorola never take unplanned decisions especially when it comes to launch or sales. The chances are high that this tie-up with Verizon was planned long before Moto X Play was launched. There are no details available yet – no answers to the where, why and how. But if this tie-up proves to be a profitable venture for both Verizon as well as Motorola, then we should soon expect other brands doing the same.