Minecraft Won’t Allow You To Advertise Your Brand Anymore
Mojang’s announcements and releases in May were pretty much bent on helping gamers mine creatively in Minecraft. But the company seems to be working on tweaking its guidelines as well. A recent move by the publishers might be the biggest roadblock for advertisers.Advertisement
New Minecraft guideline to stop gamers from advertising
According to an official post on Mojang, there have been significant changes made to the game’s Commercial Usage Policy, in a serious attempt to end third parties or companies from utilizing Minecraft for pure promotion rather than fun.
The new guideline will prohibit private companies, organizations, and even individuals to promote their brands through maps, blocks, etc. Furthermore, “if you’re a movie studio, you can’t make a map that uses Minecraft blocks to build out the fictional world of the movie or its characters, and you can’t make an official movie trailer out of gameplay footage from that map or mod.”
The official post goes on to say, “It’s worth mentioning that fans of a particular restaurant, movie, or some other thing are still free to build things in Minecraft that represent or celebrate it so long as the goal or focus is not to promote or sell that stuff. The new rules only apply to companies or organisations that are using Minecraft to sell their products or promote their causes.”
While this may be a dire move against YouTubers who make an earning through paid promotions, it would heavily reduce players from spoiling the game for money and instead make the platform a creative experience for gamers. However, we fail to understand how Mojang plans to separate gamers promoting their brand from normal users who are just having fun.
The new guidelines might be a game changer for Mojang. But the process of blacklisting Minecraft users is easier said than done. You can check out the whole section of the guideline by clicking here.
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