Despite being headquartered in the same region, Microsoft and Starbucks have ignored each other. Now, Starbucks finally announced a new plan to offer a Windows phone app. The announcement was made at the company’s annual shareholders’ meeting in March. As for the release, we can expect it to arrive anytime between late April and early May.
The partnership between the American coffee company and the Redmond-based tech giant is perceived as an initiative to improve relationship between both. While this is just a small piece of the story, the two companies have more plans to integrate coffee ordering into Outlook.
In this context, Starbucks COO (also former Microsoft executive) Kevin Johnson said, “[Our] team has been working in partnership with Microsoft and we are within 30 to 45 days of releasing a Windows phone app.”
According to The Motley Fool, Microsoft has been looking for an opportunity to expand its mail/calendar’s program’s functionality. Starbucks Chief Technology Officer Gerri Martin-Flickinger finally came up with the new feature at Microsoft’s Build developer conference on March 31.
The new Starbucks deal is expected to help Outlook users schedule meetings at different Starbucks locations while sending and purchasing gift cards via their emails. But consumers will have to install the add-on feature on their Windows phones before accessing it.
Starbucks is always under the spotlight due to its various new surprises for its consumers. Recently, the chain store revealed its latest Cherry Blossom frappuccino flavor and announced its plan to open a nine-story roastery in New York. Indeed, the giant retail chain is getting into the habit of outdoing itself.
You might want to know what kept Starbucks away from Microsoft all this time. Starbucks had qualms regarding a limited user-base, but with Outlook/Office, the customer base is huge. The coffee company realized that tapping this particular domain would bring more consumers to their store and, with it, more profit.
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