Microsoft Renames Xbox Music To Groove

Microsoft Renames Xbox Music To Groove
Microsoft Mike Mozart / Flickr CC BY 2.0

Microsoft announced that it is renaming the Xbox Music brand to Groove.


The move to rebrand the service was discussed in a blog post, where Microsoft said, “Groove describes what people feel and do with music.” While the service will remain mostly similar to Xbox, there will be updates made to it over the course of the next few months. The Groove application is compatible with the light and dark themes and features that are currently available in the Windows 10 preview.

Users will be able to purchase Groove Music Pass that, at a cost of $9.99 a month or $99 a year, will give them access to a library that houses almost 40 million tracks. While the pricing for UK and other European nations hasn’t been rolled out as of yet, they should stand at £8.99/€9.99 per month, according to Ars Technica.

Xbox Music Passes will not be affected as a result of the rebranding.

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The name Groove is already in use by a music application created by Canadian company Zikera. Groove: Smart Music Player, which has been designed for Windows Phone and Windows 8 devices, links with to fetch a user’s music interests. According to Zdnet, Microsoft has not announced anything on this front.

The Xbox Video application was renamed to Movies & TV, with which users will be able to rent or buy TV shows or movies that will play on all Windows 10 devices and Xbox consoles. However, whether there will be an extension of this service to Android or iOS remains to be seen, as reported by The Verge.

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