In a bid to recuperate losses of declining Lumia sales, Microsoft has decided to start Lumia 950 and 950 XL buy-one-get-one (BOGO) offer from today. The deal went live in Canada a few days ago, but now the offer is valid in the US too. Customers can get the free offers through Microsoft’s online store, although it is not clear if physical stores are selling the device too.
The decision came in soon after the Redmond-based tech giant decided to re-sale unsold Lumia smartphones that were held back due to high inventory levels. The company’s Lumia business encountered a 73 percent decline in sales in the last quarter with numbers reading 2.3 million Lumians. Because of inadequate launch strategies with virtually no advertising, the Lumia business suffered a major setback in the US.
The announcement about the BOGO deal was made by David Mealo, a Windows Developer. He tweeted that Microsoft’s new move will help reduce the existing inventory of Lumia 950 and 950 XL smartphones. MS Power User has confirmed that none of the Lumia BOGO smartphones are going to be sold through the U.S. carriers.
Both the handsets, Lumia 950 and 950 XL, were launched in October last year. The screen size of the Lumia 950 is smaller at 5.2-inches than the 950 XL’s display screen measuring 5.7-inch. Both the phones feature AMOLED screen with support for Quad HD resolution.
The Lumia 950 is fuelled by Snapdragon 808 SoC and 3GB of RAM, while the Lumia 950 XL is spiked by Snapdragon 810 SoC and 3GB of RAM. The former has a 3000mAH battery, while the latter has a 3340mAH battery.
Although the smartphones share their differences with regards to battery, display size and chipset, both models have Windows 10 Mobile OS with 32GB native storage, Continuum support, 5MP front camera, 20MP rear camera, USB Type-C and an iris scanner. There are expandable storage options with microSD card slots in both the phones, reports IBTimes.
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