Mercedes-Benz Driverless Car Brags Around San Francisco

Mercedes-Benz Driverless Car Brags Around San Francisco
Image from Flickr by Rohit Rath
Mercedes Daniel Davis Mercedes Benz Driverless Car Brags Around San Francisco
The launch of the Mercedes-Benz F 015 at the Consumer Electronics Show.
Image from Flickr by Daniel Davis

The driverless, submarine-looking Mercedes-Benz car, the F 015 Luxury in Motion, was seen roaming the streets of San Francisco, sweeping pedestrians in awe. The car was already shown at the Consumer Electronics Show and the Detroit Show, but its trip around San Francisco was due to technological development being conducted in Sunnyvale, a Mercedes spokesperson told Fortune.


People have been posting pictures of the futuristic car across social media sites like Twitter, Reddit and imgur.


The F 015 Luxury in Motion

Mercedes-Benz said the F 015 Luxury in Motion is their answer to a world changing in haste. The company believed that by 2013, an estimated 30 million inhabitants in key cities will continue to grow to as much as 30 to 40 percent. The F 015, with its lounge-like interior, changes the automobile from a mere means of transportation into a more meaningful private retreat space.

“The car is becoming a mobile living space. Anyone who focuses solely on the technology has not yet grasped how autonomous driving will change our society. The car is growing beyond its role as a mere means of transport and will ultimately become a mobile living space,” Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, said.

Zetsche’s opinion is echoed by Prof Dr Thomas Weber of Daimler’s AG Group head of Mercedes-Benz cars development. “Autonomous driving is one of the greatest innovations since the invention of the motorcar. Drivers are relieved of work and stress in situations in which driving is not enjoyable, and the time gained while in their car takes on a whole new quality,” Weber said.

Prof Dr Herbert Kohler, head of corporate research and sustainability and chief environmental officer for Daimler AG, believed the F 015 fuels the social disclosure on mobility and the design of urban habitats.

“An essential part of our culture of innovation is to make humans, with their needs and desires, the central focus of our considerations and developments,” he said.

“With the F 015 Luxury in Motion we wanted to design a luxurious vehicle with a lounge-like ambience in the interior, which combines sensuality with purity in a very special way and appeals equally to the intellect and to the emotions, thereby exerting a natural appeal. In addition, its exterior had to signal its visionary and pioneering character at first glance,” Gorden Wagener, vice president of design at Daimler AG, said.

Know more about F 015.