Lionsgate may soon be licensing out its film properties to new theme parks built around “Hunger Games” and “Divergent.” The property will be located in Macau and Atlanta, Georgia.
A Chinese developer, Lia Fung, and parent eSun are roped in to build a 22,000-square meter entertainment center in Hengqin, China a little away from Macau. The theme park will have properties from Lionsgate movies. Apart from “Hunger Games” and “Divergent,” it will have properties from “Now You See Me.”
The second of the properties will be a 100-acre theme park near Atlanta where there will be rides and other attractions. The agreement for the second park is made with U.S. developer Avatron Smart Park.
New York Times has reported Lionsgate’s chief brand officer Tim Palen saying, “The more we thought about it, the more we realized there was a major opportunity — not just to create something smart and captivating that ‘Hunger Games’ fans would love, but to bring all of our franchises alive in new ways.”
Atlanta developer James Ram also mentioned, “There are so many positives about these movies, starting with the fact that she’s an empowered young woman.”
The first theme park in Macau is set to open in late 2018. The second one in Atlanta will be open in 2019. This is the same place where the “Hunger Games” franchise filmed the movies.
It has been also noted that Lionsgate is licensing its IP for theme parks in Macau and Atlanta. The new report also suggests that it’s not actually building theme parks. However, the report is still not confirmed.