Line Messaging App Encourages Users to Design and Sell Stickers
Japan’s Line messaging app is calling on creative app users to create more stickers, which could eventually be sold in the platform. The app is logically empowering consumers to make and sell their own sticker designs so they would earn extra money.
The company dubbed the initiative as ‘Line Creators Market.’ This online shop is now open to anyone in Japan to join the challenge. It said anyone can design and create new stickers for this purpose regardless of age, profession, or level of artistic skills or talent.
How to join
Joining this challenge is easy. Participants should first register online. They should then submit their original designs and wait for the approval from Line. After that, they could start selling their stickers. It is that easy.
Overall, 42 images should be uploaded in PNG format. It should include one main image with 240 X 240 pixels, one chat room tab image of 96 X 74 pixels, and of course, the stickers with 370 X 320 pixels (all 40 of those).
The designers are also encouraged to exercise freedom in discretion for giving their sticker sets their own name or title. However, sticker designers should make sure the entry title would not exceed 40 characters. The supplemental description of the set should be done within just 160 characters.
Line has one more suggestion. It asks artists to at least submit drawings that are easier to use especially in daily communication processes. Those should come with understandable and comprehensible expressions. It clarified that it would not accept photographs. It would also reject stickers with suggestive illustrations and offensive symbols.
The new stickers would be sold through Line in packs containing 40 designs. Every sticker pack would be sold online for about JPY 100 or about $1. The designers or creators of such stickers would receive half of the total proceeds from the initiative.
To date, the messaging app already has over 100,000 original stickers and related emoticons. But still, it aims to entice new users by giving them the option to design and use their own images in conveying information and messages through the app.
Line was established in 2011 in response to the then controversial Fukushima Daiichi nuclear plant disaster. It has opened a new platform to be used by locals in sending text messages, photos, and even videos using their smartphones. The service even facilitates free video and voice calls.