Leica and Huawei Joins Forces: Reinventing Smartphone Photography
Another partnership has been born. Chinese Smartphone Manufacturer Huawei is teaming up with legendary German camera manufacturer Leica. The partnership was announced this Thursday, Feb. 25 during the CP+ photo show in Yokohama, Japan.Advertisement
The press release, according to Android Authority, has revealed that Leica and Huawei will cooperate with each other on “research and development, co-engineering, design, user experience, marketing and retail distribution.” Although there are no other details revealed it was said that more information will be announced later.
Peta Pixel reports that Leica wants to be “in” on the smartphone photography boom. So together with the Chinese phone giant, they are teaming up for a long term tech partnership with the goal to reinvent how smartphone photography is right now. The companies’ goal is a “visual world renaissance.”
Huawei Consumer BG CEO Richard Yu said in a statement that Leica is a legend in the photography world. They believe that there are no other manufacturer has revolutionized the industry as much as the German company did. Yu said that “Huawei take the utmost pride in exceptional quality and Leica is in a class of its own sector.”
Meanwhile, Leica Camera AG CEO, Oliver Kaltner, has also spoken his two cents regarding the recent partnership saying that the “strategic alliance” between their company and Huawei demonstrates the “desire of two rapidly growing and globally active brands” to continue pushing the envelope of the technology as much as possible.
Kaltner also said that the technology partnership that the German company has with the Chinese tech firm offers their company “an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices.” Leica’s AG CEO also said that smartphones are making a very important contribution to the world of photography and open an important door for their firm to new target groups and fields of application.
Additionally, Pocket-Lint reports that the Leica and Huawei partnership is confirmed to be long-lasting. The strategic partnership between the two companies might mean that the future Huawei phones more than likely will feature Leica lenses and the imaging technologies that can enhance and improve Huawei’s photographic credentials. There are speculations that it will be seen in the upcoming P9.
And though both companies have not said a thing about the P9 issue, they sent a joint statement to Pocket-Lint that states “in 2016, Huawei looks to build its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.”
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