The computer-animated martial arts film Kung Fu Panda 3 won the Super Bowl weekend with $21 million at the box office. Helmed by Jennifer Yuh Nelson and Alessandro Carloni, the motion picture boasted a star-studded cast consisting of actor and comedian Jack Black, Kate Hudson and Bryan Cranston (famous for Walter White in the AMC crime drama series Breaking Bad).
The Kung Fu Panda sequel has earned a healthy $69 million in just 10 days of its release.
According to USA Today, Paul Dergarabedian, ComScore (American Internet analytics company) senior media analyst, stated, “It’s all about timing, and Kung Fu Panda film took advantage of that opening last weekend, with very small number of choices for families at the multiplex in 2016, as far as something brand-new,”
Dergarabedian also said, “Another huge boost for the film was Super Bowl weekend. A lot of individuals are trying to get their moviegoing out of the way Friday and Saturday before the game, and what better weekend to take the kids out and satisfy their entertainment?”
On the other hand, the comedy film “Hail, Caesar!” produced, written and directed by Joel and Ethan Coen, made its debut in second place with $11.4 million in 2,200 theaters. Unfortunately, “Hail, Caesar!” didn’t open as strongly nationwide as Joel and Ethan Coen’s past successes. Year 2010’s Western film “True Grit” with $24.8 million and 2008’s black comedy film “Burn After Reading,” earned $19.1 million.
However, “Hail, Caesar!” performed on par with Joel and Ethan Coen’s “The Ladykillers” in 2004 with $12.6 million. The cast includes the Golden Globe awardee George Clooney, Josh Brolin, Channing Tatum, Jonah Hill and the actress, model, and singer – Scarlett Johansson.
Dergarabedian said, “The Coen brothers are a name brand with a solid following, but their collective box office is not massive. It’s a star-studded spectacle and a movie like this has long-term playability.”