Karl Anthony Towns, D’Angelo Russell, No 1 And 2 Overall Pick In Nike Showcase

Karl Anthony Towns, D’Angelo Russell, No 1 And 2 Overall Pick In Nike Showcase
Nike ACC Mercurial Vapor Vernon Chan / FlickrCC BY 2.0

Athletics apparel giants like Nike want its marketing showcase staffed with the most sensational stars.


Nike can’t let off the No 1 overall pick of the NBA draft, and once having secured him, the No 2 becomes the obvious option to add more grace in the locker room, as part of the marketing strategy.

A Nike PR Director tweeted out the news that the company had brought into the fold both Karl-Anthony Towns and D’Angelo Russell on Monday.

The Story Behind: Nike-Adidas Duel Over Market

Towns, out of Kentucky, went first in the draft to the Minnesota Timberwolves, while Russell, from Ohio State, went second to the Los Angeles Lakers.

Fierce competitor Adidas’ astronomical offer to James Harden sparked Nike’s move to go all-out for the two latest sensations of NBA.

The counter-move is like Nike was saying to Adidas, “Good luck with Harden — meanwhile, we’ll just sign the next generation of superstars.”

The battle over gaining control of the lucrative market which shows no sign of reduction.

And Nike is a dominant force in that market for a long time. Adidas is currently No 3, racing behind Under Armour to capture the U.S. market.

Nike has also replaced Adidas as the official apparel brand of the NBA. The League received a whopping $1 billion from the multi-national giant in the deal.

Adidas is keen on individual stars. On Monday, the company signed another pair of recent draftees, Justise Winslow and Kely Oubre Jr., to endorsement deals after roping in veteran Rockets guard James Harden.