Unsatisfied consumers abound! Jessica Alba’s The Honest Company is facing another lawsuit; this time, from an irate consumer who claims the company’s cleaning products contain sodium lauryl sulphate. The customer also said the company’s marketing is deceptive and misleading.
Based on a case filed on Thursday, Margo Smith alleged that the company’s marketing of cleaning products, including its laundry detergent and dish soap, is deceptive. WWD reported that Missouri-based Keane Law LLC is the one that filed the lawsuit against Jessica Alba’s company in behalf of Smith.
In an interview with Us Weekly magazine, a representative of the enterprise owned by the 34-year-old actress stated that “the claims alleged in the lawsuit are without merit.” The representative also said that the company “intend to vigorously defend ourselves against them.”
Last year, Alba herself was forced to use her Instagram account to defend her company from consumers who said her Honest brand sunscreen was ineffective. According to the parents who complained about the product, their children got burned after only a short time playing outdoors.
“Protecting our loved ones and yours is the reason we founded @honest,” Alba wrote at the time. “As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen.”
Alba then put up a link of a longer statement presented on company’s Web site that detailed how their sunscreen passed “extensive third-party testing.” In addition, Alba wrote the product received “the best score possible from the Environmental Working Group (EWG).”
Alba also wrote that she and her co-founder of The Honest Company Christopher Gavigan would be reaching out individually to every person who posted on social media to make sure their complaints are responded to. “We want you to know that we hear you and we’re here for you. As always, we’ll do what it takes to make it right,” she wrote.