Jawbone Lays Off 15% Of Staff As It Closes New York Office

Jawbone Lays Off 15% Of Staff As It Closes New York Office
Jawbone / Jawbone Website

San Francisco-based Jawbone has reportedly laid off 15 % of its staff, which affected several departments of the company. This amounts to roughly 60 employees. Moreover, this move follows after the gadget company made a decision to close down its office in New York, along with two more offices.


According to a report from Tech Crunch, Jawbone has confirmed the layoffs in an email where an unnamed spokesperson stated, “We have made the difficult decision to reorganize the company which has had an impact on our global workforce.” Aside from closing down the New York office, Jawbone is reportedly looking to downsize satellite operations in Sunnyvale and Pittsburgh. Meanwhile, majority of the impacted workforce in New York reportedly came from the company’s marketing department.

Jawbone is known for the UP system, which the company says can help people lead better lives by “providing personalized insight into how they sleep, move and eat.” From there, the company can work with customers in achieving a fitness goal, losing weight or simply sleeping and feeling better. This is all done with the help of the company’s UP App the comes with a Smart Coach. At the same time, one can wear a UP Activity Tracker regularly, which will capture a user’s activities and movement.

Despite the reported layoffs, it seems Jawbone is still looking to staff up. At the moment, it is hiring for several positions for its San Francisco headquarters, including localization manager, health writer/content strategist, senior web developer, backend performance engineer, data scientist, customer care advocate, customer care salesforce system and senior systems mechanical engineer. Moreover, the company is looking for a manager of quality for its office in Suzhou, China.

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