Is Facebook Tracking Users Who Used Rainbow Filter On Their Profile Pics?

Is Facebook Tracking Users Who Used Rainbow Filter On Their Profile Pics?
The Art of Facebook mkhmarketing / Flickr CC BY 2.0
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If you are among the 26 million people who showed support to same-sex marriage by changing your profile picture into something more rainbow-y, chances are, your act of support has been tracked by Facebook.


It was The Atlantic that first asked if the rainbow profile photo app Facebook created for the advocacy is all part of a larger study. Gawker followed suit, saying that the world’s largest social media network is keeping track of the people with the app.

It should be noted that in the past, Facebook has admitted to studying memes being shared on everyone’s timeline. In a nutshell, the company has already been known to keep track of its user activities that simply using the site is already a surefire way for you to share pertinent details.

Gawker was able to retrieve a statement from Facebook regarding the allegations.

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According to a spokesperson, “This was not an experiment or test, but rather something that enables people to show their support of the LGBTQ community on Facebook. We aren’t going to use this as a way to target ads and the point of this tool is not to get information about people.”

There wasn’t denial in the statement, but if Facebook is to be believed, the company has indeed kept track of users of the rainbow profile pic app, and that doing so was just a mere act of knowing who supports same-sex marriage.

Among those who changed their profile photos into something more colorful include celebrities like Leonardo DiCaprio, Elizabeth Banks, and Arnold Schwarzenegger.