How iPhone SE Event Affected Apple Inc (AAPL) Shares

How iPhone SE Event Affected Apple Inc (AAPL) Shares
iPhone SE

Apple has just introduced its fans and the media to two of its latest gadgets: The iPhone SE and the 9.7 inch iPad Pro. At the same time, the tech company also made some announcements regarding its other gadgets. And while excitement may have built up around a lot of Apple fans about these launches, the reaction to Apple’s stock is rather lukewarm.


During mid-morning trading on Monday, Apple’s stock (AAPL) was seen to be increasing slightly by 0.72 percent to $106.68. This was at a time when everyone was still anxiously awaiting Apple’s event that was due to start in the afternoon. Apple also enjoyed a “buy” rating along with a letter grad of B from TheStreet Ratings prior to the event.

Moreover, TheStreet’s Jim Cramer said while the new iPhone SE isn’t seen to deliver any “major sales impact,” it would help in bridging the gap in terms of customer excitement until the much awaited iPhone 7 makes its debut later this year. At the same time, Benzinga reports that the Apple stock also took two 4.5 percent strikes on Monday morning. Some, however, believe these were just “fat finger” market buys.

Apple refers to its brand new iPhone SE as “the most powerful phone with a four-inch display.” It utilizes the same 64-bit A9 chip that is found in iPhone 6s and iPhone 6s Plus. This means the newest Apple phone would have fast speeds, faster TE and a longer battery life. Moreover, the iPhone SE comes with a 12-inch megapixel iSight camera with Live Photos and 4K video. At the same time, it also features Touch ID with Apple Pay.

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Benzinga also reports that Apple’s $399 price for the iPhone SE is lower than the earlier projection of $450. And while they may have been a bit of movement in the morning in Apple’s stock, it remained largely unchanged.

As of the moment, Apple’s stock price is $105.91, just down slightly by $.01 or .009 percent.

Read also: Apple Stock News: Tim Cook Given Salary Bump As Values (NASDAQ: AAPL) Dips Below $100

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