iOS 9 To Suffer Because Of Adblock Plus? It Definitely Will!
iOS 9 was awaited for its ad-blocking feature. The chances of Android users switching to iOS just for this feature was also high. After Adblock Plus releases its own browser with an improved way of blocking ads, will iOS 9 still be in demand?
One of iOS 9’s best features is its availability to block ads. Adblock Plus smartly released its own Adblock Browser for Android as well as iOS devices right before Apple’s September 9 event. The beta version was released in May and was available only through invites. But now it is open to everyone and can be easily downloaded from the Google Play Store or the Apple App Store.
What exactly is Adblock Plus?
The official website of Adblock Plus says, “Adblock Plus is a free extension that allows you to – among other things – block annoying ads, disable tracking and block domains known to spread malware. Available for Android, Chrome, Firefox, Internet Explorer, Maxthon, Opera, Safari and Yandex, Adblock Plus uses filters that you choose to block all unwanted elements.”
Adblock Plus claims that it never blocks anything unless and until it has been asked to. Users are allowed to create their own filter lists or add external filter lists which makes it easier for Adblock Browser to understand user requirements and block only content they do not want to see. This means every user will have the freedom to choose his/her own content.
Regarding the development and Google’s decision to remove Eyeo’s standalone app in 2013, Ben Williams, communications manager for Eyeo, in an email said, “In 2013 an app we developed called Adblock Plus for Android was kicked out — that’s why you have to side-load it now. That product was focused on in-app ads; this one is entirely different. It’s a browser. We did not negotiate with Google. We simply took it to their App Store and they accepted it this morning.”
iOS 9‘s ad-blocking feature comes with a limitation – its availability only on iOS being the biggest limitation. The feature was such that even Android users would have thought of switching to iOS as it protects the device from malware and bugs to a certain extent. With Adblock Plus, this looks quite difficult now.