Instragram Plans to Generate Ad Revenues after Expanding User Base to 150 Million
Instagram is growing fast. The photo-sharing social network has accumulated over 150 million account owners so far. Just in the past six months, it added 50 million users into its network. As if that is not impressive enough, the Website continues to grow its user base as it gains more popularity.
Interestingly, Instagram is also getting more global. Currently, over 60% of its users are from areas outside the US. That means it is getting more popular in other different markets worldwide, which is definitely a good thing.
As the network continues to grow, Instagram gets more inspired to improve its services. In fact, there would be major changes that would be rolled out to further please users in the coming year. The Website has announced that it is more committed to provide its users with the best social media experiences.
Focus on growth
In May, Facebook CEO Mark Zuckerberg revealed that Instagram is more focused on growth. He then disclosed his observation that the Facebook subsidiary is growing rapidly. Instagram has the chance to capture as well as establish its own huge community.
That time, Facebook was already very optimistic about possible business opportunities for Instagram. That could be more truthful now that major brands are starting to fully embrace the use of the app.
Thus, Instagram recently made its first ever acquisition, the Luma Camera. It has also upgraded its mobile apps to integrate capability for importation of videos from the phone library rather than having to film those files using the app.
Rolling out ads services soon
With all these growth and further developments, Instagram has the confidence right now to start selling ads in its site. This initiative may be rolled out before this year ends. The site is also finding more creative and strategic ways to incorporate marketing initiatives without possibly annoying and turning off its users.
For one, integrating ads into user feeds could be a drastic change. That is because since its launch in 2010, it has remained free from any form of advertising. Instagram users are also known for being firm on their stands. For instance, when the site changed its policy in December to enable it to share or sell its users’ photos, its community of users had an uproar that prompted Instagram to back out from the plan.