HTC Enters the Action Camera Market with the RE
Along with HTC’s announcement of their selfie-centric Desire Eye smartphone, HTC has also announced their first foray into the widely popular action camera industry – the RE action camera.
HTC has done away with the common action or video camera design with the RE. It is designed to look somewhat like a periscope. According to HTC, it was designed to ‘fit comfortably in your hand’ and is equipped with a grip sensor that automatically turns on the camera when it is gripped removing the need the need for a power button. This leaves the RE with only two physical buttons – one for starting video or still photo capture and one for taking slow motion video. The RE is also very light weighing only 65.5 grams or 2.31 ounces.
The RE is equipped with a 146-degree ultra-wide angle f2.8 lens coupled with a 16-megapixel 1/2.3-inch type Sony CMOS sensor, wireless connectivity via Bluetooth or Wi-Fi, a microphone, and an 820 mAh battery. The camera will come with an 8GB microSD card but the RE can handle up to a 128GB microSD card. It’s capable of capturing 1080p/30fps video, 4x slow-motion 720p video and time-lapse recordings, and 16-megapixel stills.
While the RE can be used on its own, HTC has also released an app available for both iOS and Android. The app enables users to browse and view the videos and stills they’ve taken with the RE as well as use it as a live viewfinder and shutter trigger. The company has announced that the they’re developing a live streaming feature for the RE app which will be released soon.
The RE camera will be available through the device’s dedicated website (recamera.com), HTC, Amazon, Best Buy, and several US carriers. It has an estimated launch date of sometime in December and will be sold at an SRP of $199 in either white, teal, orange, or navy blue.