Honor Partners With Deezer
Huawei’s sub-brand Honor is now in a first-of-its-kind global partnership with music streaming service provider Deezer. The deal, according to Android Central, includes having all upcoming Honor phones pre-loaded with the music service’s app.Advertisement
With the deal in place, both companies are hoping that with Huawei’s massive global network being used by a third of the globe’s population, plus Deezer’s global footprint in 180 countries, the deal will provide users more freedom, flexibility and options to discover new music with personally curated recommendations by 50 Deezer editors across the globe.
The in-demand music streaming will be providing Honor consumers with an immediate access to its library catalogue with 40 million songs, 40,000 radio programs, podcasts and audio books. It will be available to all Honor devices made or shipped for Europe, Latin America, Middle East, North Africa, Russia, and South East Asia.
According to Deezer Chief International Officer Gerrit Schumann, the Chinese tech brand’s consumers will be having the best of both worlds; the best in music and radio service together with smart technology. Users can access the world’s largest music catalogue plus over 40,000 podcasts, radio, and audio books.
Meanwhile, Huawei Consumer Group Chief Strategy Officer and VP of Honor Liu Dan said that the company’s customer particularly the brand Honor’s supporters are always looking to find new ways to be entertained using their handsets. By having a partnership deal with Deezer, Dan said they are happy because the streaming music app’s variety of music and audio service will be able to delight their customers and in the process, solve dilemma of providing them with more entertainment.
The deal was announced through a press release on Thursday. It came out as Honor continues to move forward to gain more consumers and expand its market.