HBO Comes To Apple TV Ahead Of Game Of Thrones
With the launch of HBO on Apple TV, users can enjoy uninterrupted action from “Game of Thrones” without cable subscription. HBO Now, the online steaming service of HBO, went live on Tuesday for the Apple TV and other iOS devices, of which one will only need to pay $14.99 per month with the first month free.
With the launch, the HBO viewing experience is expected to change. Viewers can watch “Game of Thrones” trailers on their devices. Those with Cablevision subscription will also be able to receive HBO online ahead of the television series.
More iPad, iPhone and Apple TV users are getting eager to receive popular channel subscriptions. The deal was an exclusive one, which will restrict competitors like Roku, Chromecast and Amazon Fire from providing the service for the next three months.
Apple had planned its business with HBO far ahead of the launch. On March, the price of Apple TV was cut from $99 to $69, and with news of the launch, it’s expected to increase its customer base, which is already the highest in the market.
The changing trends in television have seen many people shifting to online viewing. Pay TV providers like Cablevision are experimenting with Internet television, though their core business may be affected due to such. However, it can be profitable in the long run as the company is currently serving about 3 million customers in New York.
The “cord cutters” who are in favor of online television viewing will be excited with HBO Now, also available through Cablevision subscription. Comcast, the biggest cable network in the USA with 22.4 million customers, among which 22 million are broadband users, can surely get inspiration from such a deal.