Gwyneth Paltrow said that she is distancing herself from her own lifestyle brand GOOP as she wants it to grow independently without people associating her name with it.
The 43-year-old said that GOOP needs to be disassociated with her, as she believes her fame, as well as the controversy being paired with her, pulls back the opportunities for the business.
“In order to build the brand I want to build, its scalability is limited if I connect it to the brand. So I always think, ‘How can I grow the brand? How can I separate myself from the brand?’ And I think it’s going to be more its own brand,” she told in a panel discussion for Sage Summit 2016 Chicago, Illinois.
She added that her lifestyle brand is always surrounded with “negative attention,” just like what her other ventures outside the Hollywood, CBR Online said in a report.
“More and more I would like it to be its own brand,” she continued. “My dream is that one day no one will remember that I had anything to do with it.
Gwyneth Paltrow, who was divorced from Coldplay frontman Chris Martin, established her weekly digital newsletter to share her tips and tricks on food, travel, health, beauty, sex, and fashion. Since its launch in 2008, the business expanded to publishing as well as a pop-up a store in New York City.
The Iron Man star reportedly went on a lie low in her acting career to focus on building her brand but she did not regret any of her decisions.
“There are so many challenges, just in terms of everything that I had to learn and everything I didn’t know – there was so much I didn’t know I didn’t know,” she said. “The challenges I encounter every day running a business and operating a business are incredibly fulfilling, and totally terrifying and really awesome. So it’s been an amazing journey.”
At the Sage Summit, fellow panelist Zooey Deschanel also talked about how she started a positive female website for millennials, HelloGiggles.