Google’s Mobilegeddon Could Disastrously Affect Businesses
On Tuesday, Google will come up with a major change in its mobile search algorithm, one that will alter the order in which websites appear in search results. The update is expected to affect businesses, especially websites that aren’t mobile-friendly.
Mobile-friendly websites are ones that include large text, easy-to-click links, and an option to resize to fit on the screen they’re viewed on. These websites will be favored by Google’s change and accordingly ranked higher.
The update comes following Google’s endeavors to make Internet searches faster and easier. Google accounted for 64.4% market share of U.S. Internet searches for the month of March, as per comScore Media Metrix.
According to The Guardian, the latest update will impact businesses more than what the previous two algorithm updates, Panda and Penguin, did.
Danny Sullivan, editor of the SearchEngineLand website, says that Panda affected 11% of all search results.
“It was a big shake-up, and this one could be even more dramatic.”.
Takaki Makino, Chaesang Jung and Doantam Phan said in a blog post for Google webmasters, “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Although Google announced the change in February, thereby giving businesses a period of two months to implement changes on their websites to avoid ranking significantly lower in the search results, the update has become a reason of concern for a lot of businesses.
Itai Sadan, CEO of Duda, a website-building company, said that the update is being referred to as “Mobilegeddon” for the apocalyptic change it could bring to many websites, according to Business Insider.
He added, “I think the people who are at risk are those who don’t know about it,” by which he is referring mostly to small businesses.
“Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web,” he said.
However, Mobilegeddon is not going to target small companies only.
Somo, a marketing company, revealed in a study that brands like American Apparel, The Daily Mail, and Ryanair may also slip down search listings should they not update their sites before Google implements the change.
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