Google, Lenovo Project Tango Will Launch in July
A new smartphone is on its way into the high-end market with augmented reality features on it. The Lenovo Group will launch this new device in July, which is developed and initiated under Google’s Tango project.Advertisement
More than a month has passed since this new smartphone was announced during the Consumer Electronics Show (CES) in Last Vegas last month. Current Chief Executive Officer of Lenovo, Yang Yuanqing, recently confirmed the news of the launch at the Mobile World Congress (MWC) in Barcelona.
The purpose of Project Tango is to transform the future of indoor navigation. For a while, Google has been experimenting with tablets that help to map the world around, and now the advertising tech firm has Project Tango-enabled smartphone for the mature market.
So, how does Project Tango technology works? It uses a combination of depth sensors and 3D motion tracking technology to let your device recognize the surrounding and track down the exact location. The smartphone, using the technology, can even move through any given area by creating augmented reality features on the phone. The augmented reality software as used in the device overlays graphics and text on the real-life image, thus bringing to life the real-world views, reports Telecom.
According to Yuanqing, “if you want to access the mature markets you need two things: innovative products and a premium brand.” To make its presence felt in the mature market, Lenovo has to boost the Project Tango technology. If the project is successful, Lenovo can strengthen its grounds in North America once again, where its market share plummeted by 0.4% last year, according to data from Canalys.
Once Project Tango comes into effect, Google will have other things to sort out. First of all, the company will have to convince other smartphone brands to integrate the technology. And secondly, Google will have to convince retail stores and museums to start mapping their environments. Indoor navigation is still in the nascent stage, and Google will have to work it out with smartphone makers to make the technology successful, reports The Verge.