Google Imitates Facebook, Teams Up With Twitter To Roll Out ‘Instant Articles’
Will Google be finally able to beat Facebook by teaming up with Twitter and rolling out ‘Instant Articles?’ Or will Facebook win this time as well? Read on to know more.
Just like Apple and Samsung, Google and Facebook constantly compete with each other. Where Facebook tried to integrate search on its own site, Google tries to imitate Facebook by introducing Facebook-like features every now and then – either on Google Plus or on the search engine. Google is once again trying to beat Facebook by introducing better Instant Articles, a feature the social media giant is already rolling out.
All about Google’s ‘Instant Articles’
The search engine giant has not officially announced working on a feature called instant articles, but the buzz in the industry is that the company is teaming up with another Facebook rival, Twitter, to roll out an advanced news-based feature. The main motive of Google behind “mobile accelerated pages” is to offer websites like Twitter a service that helps them load blog posts, news stories and web pages faster. Twitter and Google though are tying up for instant articles; the micro-blogging site is not partnering with Google. It is a just a part of the project where the social media platform will be used to promote the feature.
The major difference between Facebook and Google’s instant articles is that the search engine giant’s feature is going to be open source, which means from the biggest publication house to the smallest blog, every platform can take advantage of Google’s ‘Instant Articles.’
Both websites are content-based. Attracting publishers is the best way to have quality content on their respective platforms. By promoting content from publications like The New York Times and National Geographic, the quality of the content available on these sites is definitely going to shoot up. So, it is a win-win situation for both the websites as well as the publications.