Google Experiments With Search Results: Is Black The New Blue?

Google Experiments With Search Results: Is Black The New Blue?
Google Open Grid Scheduler / Grid Engine / Flickr Public Domain
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Change is the only constant thing in Google, which never stops experimenting with its look. The latest feature that could be receiving an upgrade is Google Search, as results are turning from blue to black!


If there is a prized feature Google had left alone for years, it was its search engine. Google is the most popular search engine loved by billions around the world. So it comes as a bit of a shock when Google showed signs of experimentation with its already perfect creation.

The Telegraph was the first to note the change when it showed that search results are displayed in black instead of the traditional blue color. However, links to different pages and a preview of the content remained untouched, all visible in green and black.

This happened to be both unattractive as well as confusing, as many of the less-than-enthusiastic Google users were quick to notice. A number of unhappy users took to Twitter to express their disappointment against the experiment using the hashtag #BringBackTheBlue. However, the new Google search design is not yet finalized, and the A/B team might be holding trials to see whether the black links perform better than blue ones by weighing clicks-ratio.

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Google is all about details, and the company has proven that time and again. The navigation tab received a makeover last year when the color highlighting the tab was changed from red to blue. Furthermore, Google reportedly experimented with 41 shades of blue to choose the right one for displaying Gmail ads and search engine results, something that brought an extra $200 million in ad revenue every year.

Engadget reached out to the team of Google and got a snapping reply: “We’re always running many small-scale experiments with the design of the results page. We’re not quite sure that black is the new blue.”

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