Google Discontinues Article Authorship Program in Its Search Service
Apparently, Google’s authorship program has just been an experiment all along. After three years since its introduction, the giant search engine has decided to pull out article authorship from its search service.
Google’s authorship program was promising at its onset. It was aimed at helping its users find useful content from the best and most credible authors in its own search results.
The authorship program was characterized by the tiny headshots of writers in search results within basic Google Search or Google News. It can be aesthetically appealing. But after some time, the company has realized that it could be futile.
Failing to deliver
Google thinks that the authorship program is not as useful to its users as it had hoped it would be. Moreover, it has found that the authorship box even serves as distraction to the search results. Thus, the search engine came to the hard decision to cease showcasing authorship in its search results.
There are two main reasons that are cited as detriments to the authorship program’s success. First is low adoption rate by webmasters and authors themselves. Second is the perceived low value of the program to its search users. On top of these, many Websites that have tried to participate in it have found the process too tedious and complicated for adoption.
Now that program is bidding goodbye, Google has made an assurance that this move will not in any way affect its adopters. It said that removing authorship would not result to lowered Website traffic. On the other hand, it would also not increase ad clicks.
On the last note, Google is thanking all those who have participated and used the authorship program. In a statement, it said it has been interesting and fun going through the authorship process. It recalled that there had been difficulties, issues, spams, and bugs that arose with the service, but at the bottom of all these, it has always been rewarding dealing and interacting with the webmasters.
Google has also assured that users of the authorship program will continue seeing Google+ posts that are search relevant for friends and pages. The discontinuation of the article authorship, it added, would not pose any impact to Google+ social features.