‘The George Effect’: Prince George’s Third Birthday Portrait Outfit Sells Out

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Prince George caused a furor with one of his third birthday portrait’s showing him feeding a chocolate covered ice-cream to his pet cocker spaniel, Lupo.


The three-year-old royal further melted hearts worldwide in the adorable pictures. Once again “The George Effect” came into play with a couple of his outfits already sold out.

Prince George wore two outfits in the four official portraits released by Kensington Palace on the occasion of his third birthday on Friday. The pictures were shot in the mid of July by Jersey-based photographer Matt Porteous. Little George showed off his summery outfits in the grounds of his family home Anmer Hall in Norfolk, Hello reports.

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Prince George looked adorable in a striped jumper and shorts from Pepa & Co. The little royal walks in the garden in the jumper which featured a whale pattern. The jumper is now available on the website for a reduced price of 33.60 pounds ($44).

He has paired it with a white shirt and taupe shorts from the same brand. The shorts are already sold out, US Weekly reports. George also wears his trusted pair of navy Hampton Nantucket canvas shoes from Trotters priced at 15 pounds ($19).

In the next three portraits the young prince wears a Sunuva blue and white stripe T-shirt with contrasting stripe pocket that has been reduced to 9 pounds in the sale. He pairs it with navy shorts and his blonde hair slicked to one side. The exact style of his T-shirt is not available on the website, but similar versions in red, white and other colors are available for parents of little boys who want to replicate Prince George’s style.

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“We know Kate is passionate supporter and promoter of young British brands and we are thrilled and hugely flattered that the Sunuva stripe T-shirt has been included in the official pictures of Prince George on his 3rd Birthday. Kate has impeccable taste and as always Prince George looks absolutely adorable,” said Emily Cohen, co-founder of Sunuva.

Read More: Preparations For Prince George’s Third Birthday In Full Swing

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