Ford Is Returning To Midsize Trucks

Ford Is Returning To Midsize Trucks
A Black Heavy Duty Tonneau Cover On A Ford F150 DiamondBack Truck Covers / Flickr CC BY-SA 2.0

Ford is planning to be back in the U.S. with midsize pickup trucks. The midsize pickup trucks were considered not in demand for a couple of years now.


Ford is reportedly in talks with the United Auto Workers (UAW) regarding manufacturing of the trucks in one of their units in Detroit suburb of Wayne, Michigan. The unnamed person who brought the news up also said that the truck could be named Bronco, then noted that the information is confidential as the discussion is underway. No agreement has been reached yet, reported Fox Sports.

Meanwhile, Kevin Shaughnessy, general manager of Phil Long Ford of Denver, said, “It would be nice to have a piece of that.” Shaughnessy added, “I think there is still a market of people that, outside of fuel economy, would just like something that’s more maneuverable and easier to park” than the F-150, according to Auto News.

Shaughnessy also said that considering an SUV, there is a need for more rugged vehicles like one from Ford of Bronco types than typical grocery getters. Ford, in negotiating terms with UAW, has reportedly set 2018 as target for the upcoming vehicle. The Wayne factory in Michigan, which could be Ford’s assembly unit in the near future, employs about 4,400 workers and has a built-in area of 5-million-square-foot.

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Kristina Adamski, the company spokeswoman, said on Wednesday, “We actively are pursuing future vehicle alternatives to produce at Michigan Assembly and will discuss this issue with UAW leadership as part of the upcoming negotiations.”