The U.S. Food and Drug Administration said that it has ordered the Sun Valley Juice Company from Ketchum, Idaho to cease operations until the agency can determine if the juice company is in compliance with laws and regulations applicable to producing food that is safe for consumption.
According to the FDA, the Sun Valley Juice Company received a letter that orders it to stop receiving, processing, preparing, packing, holding and distributing its juice products. The company had reportedly complied with the demands of the letter. Prior to shutting down Sun Valley Juice Company’s operations, the FDA said it tried to assist the company in complying with applicable regulations. In 2006, a federal judge even signed a consent decree between the FDA and Sun Valley Juice Company. As part of this, the juice company was expected to develop and implement a hazard prevention plan.
The FDA says this is critical since the Sun Valley Juice Company does not pasteurize its juice. Pasteurization is a process used to kill bacteria to prevent illnesses such as E. coli from spreading. Since the Sun Valley Juice Company does not use the pasteurization method, it has to device another way to ensure that its juice products are bacteria-free.
Meanwhile, the Sun Valley Juice Company states on its website that while it does not use preservatives or pasteurization in its products, its juices are still regulated under the U.S. Department of Agriculture’s (USDA) Hazard Analysis & Critical Control Points (HACCP). The company says that their juice products are actually tested once ever 10 to 14 days and that so far, they haven’t had a negative test. Moreover, the Sun Valley Juice Company says they take pride in giving customers “what Mother Nature gave us.”
According to the FDA, the company can resume its operations once the agency is confident that it can abide by the appropriate laws and regulations.