Facebook Intensifies Fight against Fake ‘Likes’
Facebook proves that it is determined to tidy up its network to make it safer for all users. The world’s most popular social networking site, with members exceeding a billion people worldwide to date, recently revealed that it has obtained almost $2 billion in legal judgments against fraudulent activities within the website. But it did not disclose how much of the amount it has actually collected.
The message was clear: Facebook would not stop on its battle against spammers, particularly those that deliver fake ‘likes’ to members. It continues to warn all users against participating in such scams.
The Website appears determined to address concerns that some users, particularly companies and politicians, are supposedly buying ‘likes’ so that their Facebook accounts and pages would appear more popular on the social networking site.
Trimming a cottage industry
Such fake ‘likes’ reportedly comprise of what seems to be a ‘cottage’ industry online that offers to deliver results to members. Such scams often promise to deliver up to 10,000 likes or even more in exchange for a certain amount of fee.
In a statement, Facebook said it is continuously modifying online rules and is using new tools to crack down on suspicious activities within the Website. It reiterated that it immediately implements action to counter such suspicious behaviors by blocking accounts and even removing fake likes.
The social network has reiterated that the tools that it is using have become even more sophisticated. Facebook even revealed that it sometimes shares some of its spam-fighting techniques and technology to the academic community to help other organizations and firms to fight and prevent similar online problems.
Going to courts
Facebook said it also sues identified spammers to remind everyone that would-be offenders would be fought back as a way of preventing abuse on the platform. At times, the site implements limit of ‘likes’ per account just to make spammers’ operations futile.
The company even has an incentive program to further fight scammers behind fake likes. Such campaign is considered as important in curtailing fraudulent activity that targets everyone, including advertisers, page owners, and users on the platform.