The unexpected has just happened and all Beyonce could do was gawk at Drake and his new album, ‘Views’, racing to the top in the number’s chart making a sweet $8 million in a span of 24 hours.
Just as CNET had reported, Drake had shocked his fans a while back by announcing that he would be releasing his latest album, ‘Views’ (Previously ‘Views From The 6’), for the first week on Apple Music and iTunes exclusively. This meant that the millions of fans who were waiting eagerly for the album to debut on Spotify had their hearts brutally broken. The album will also not be made available in any physical stores either. Fans were quick to react, taking to social media top express their angst and feelings of betrayal, since Spotify was one of those many free streaming music platforms where Drake’s music had gathered the biggest following worldwide.
Even though Drake and his team were initially concerned about the negative publicity that the album was stirring up, all their doubts and worries were put to rest a mere 24 hours after the album got released on Apple Music, reports Music Business Worldwide. It made a whopping $8 million, with around 600,000 in sales, which is more than what ‘Lemonade’ made in the span of its first week after it was released exclusively on Tidal.
The response that the album has got, despite its choice to go exclusive for the first week, is incredible. Also, Drake’s Views album has to be bought as a package if one wants to get their hands on one and cannot be “un-bundled” as it was possible to do with Beyonce’s Lemonade, which came out exclusively on Tidal, a week ago. This, of course, is with the exception of the singles – ‘Hotline Bling’ and ‘One Dance’ – that came out later on.
With Drake going exclusive on Apple Music and Beyonce on Tidal, the battle of the music streaming portals continues, with each trying to beat the other by signing the biggest names in the music industry. But so far, it looks like Apple has left Tidal far behind in the race, all thanks to Drake.
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