Converse Redesigns Original Chuck Taylor; Chucks II Arrives On 28th
Converse’s Chuck Taylor, the iconic sneaker, is getting an update. The new version of the sneaker will come with cushioned souls and a breathable lining. The shoes will come in black, blue, white and red and will be priced between $70 and $75 for the low-cut and high-cut range. The shoes will hit shelves on July 28.
The original Chuck Taylor from Converse had capped rubber toe, canvas exterior and a circular “All-Star” emblem. These will not change for the second version. However, the improvement comes in the form of more durable canvas, suede lining, and padded tongue. The extra cushioning will make it a comfortable wear.
The shoe comes with Nike’s Lunarlon foam for extra cushion. You can now compare the Converse Chuck Taylor II with other Nike products starting with Air Force 1 to Kobe variants.
The Converse Chuck Taylor debuted a century back in 1917 and was quite popular as a sneaker. Copcutt wore a pair of the shoes even in his wedding. Even he realized that the shoe needs an update when he first spent time on the road with a rock band. According to reports, Copcutt said the company is working on the update of the shoe for two years.
Converse has a great social media presence. Owing to its feedback received through Instagram and Twitter, the company actually got to know what users are looking for. So after selling the same shoe for around a century, the company decided to go for the upgrade.
While talking about Converse Chuck Taylor II, it has to be mentioned that it is not a special edition. The Chuck Taylor II is just an upgraded version and the company hopes it will be a game-changer for its branding.
Converse faced bankruptcy back in 2003. It was then bought by Nike for $305 million. The sales were up by 20% in the last year.
Converse CEO Jim Calhoun said in a press release, “(We’re) ushering in not just a new sneaker, but a completely new way of thinking.” He also called it a “ground-breaking moment.”