Coca-Cola Finds Happiness In New Diet That Doesn’t Say No To Calories

Coca-Cola Finds Happiness In New Diet That Doesn’t Say No To Calories
Picture from Coca-Cola / Coca-Cola Website

There’s a new way to slim down and it involves less calorie counting, coupled with a better focus on energy balance. And Coca-Cola loves this idea. So much so, in fact, that it has even gone ahead to fund the scientists that promote this new approach to dieting. In fact, The New York Times has learned that Coca-Cola had donated as much as $1.5 million last year to help the Global Energy Balance Network launch its organization.


At the helm of Global Energy Balance are Dr. Blair, a professor from the University of South Carolina and Gregory A. Hand, a dean of the West Virginia University School of Public Health. Coca-Cola has reportedly working with both academic professionals for some time now.

Over the years (and in fact, since 2008), Coca-Cola has provided almost $4 million in funds for various projects belonging to Blair and Hand. In addition, it was found that the website of Global Energy Balance is actually registered to Coca-Cola’s headquarters in Atlanta.

The Global Energy Balance Network believes that continuous increase of obesity is not really caused by an increase in caloric intake, especially sugar drinks and fast food items.

Like us on Facebook

Rather, the key lies in achieving good energy balance in which calories or energy that is consumed by the body should also be the same amount of calories that the body uses up by way of metabolism. Hence, consuming more calories than you can utilize leads to a weight gain while using up more calories than you have consumed leads to a weight loss. The Global Energy Balance Network strives to do important research on this subject in order to promote “a world in healthy energy balance.”

Meanwhile, Global Energy Balance Network President James O. Hill has told The New York Times that Coca-Cola is “not running the show.”

At the same time, Coca-Cola issued a statement saying that the company does partner with “some of the foremost experts in the fields of nutrition and physical activity.” Coca-Cola believes it’s important for researchers to share their views and findings “regardless of the outcome.”


  • PattiE

    So what’s the big deal? There are many paths leading to the Truth. And the truth is that one of the problems with traditional calorie counting is that it doesn’€™t take into account what you’€™re eating, just how many calories. Of course you can’t ignore it, but the quality of the food you put into your body matters more (‘when’ also matters). The key to keeping my weight under control is varying the level of carbohydrates consumed on differing days. High and low carb combo keeps your insulin low (accelerating fat-loss) and your energy level high. Limiting your calories without taking into consideration where those calories are coming from and what they do for your body is a recipe for failure.

    (read more about macro cycling: ).

  • Joy Morel

    Coke is still a harmful drink no matter what research days.

    Even coke itself cannot falsify the truth because soda causes such problems and it is obvious not confusing.

    That is why no matter who they fund, the truth would not get blurred.

    When i was following a diet to lose 22 pounds, the diet of lisa plog strictly forbid me from having soda and other sugary drinks. In the end, I lost 22 pounds with her diet. Google for “lisa plog diet plans” to find her diet.

    The truth that drinks like coke are harmful cannot be suppressed.