Co-Founder of Twitter Launches Social-Search App Called ‘Jelly’

Co-Founder of Twitter Launches Social-Search App Called ‘Jelly’

Co Founder of Twitter Launches Social Search App Jelly Co Founder of Twitter Launches Social Search App Called ‘Jelly’Biz Stone, Twitter’s co-founder, yesterday launched a new app called ‘Jelly.’ The service would be unique as it would facilitate attaching of pictures to specific questions. It would then seek answers from users across various social networks. But users must also download the app to be able to post answers to questions.


Jelly would initially send questions to other users who are also on Facebook and Twitter. It is expected that those interrogative statements would command attention because of the visual aid provided by the photos of images accompanying those.

Many observers think that at a quick glance, Jelly would not be much of a difference from how we already use our favorite search engines. But as mentioned, the difference would be on the use of pictures and on solicitation of answers or replies from actual people across the Internet.

How Jelly works

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In a statement, Mr. Stone said Jelly is changing how people find answers to queries due to the use of photographs or images. It would also tap responses from users of social networks. Thus, he added that the new app would make a difference in that it would gather information from real people instead of from algorithms.

He noted that not all questions could be answered by search engines. There would be inquiries that would better yield results from human connection. Examples of questions that are better answered in Jelly are those pertaining to birthday party ideas and travel advice. Stone is also confident that all questions posted in Jelly would surely get an answer.

Connected society

Jelly tries to bank on the odd idea that a connected society is made of people who help each other. But Stone admitted that the new app is yet to tune up several things. The current goal is to help improve search algorithm by eventually sending Jelly questions to users who would be most likely to help.

Another perceived use of Jelly would be reporting per location. For instance, a user could ask other users about the prevailing weather condition in Dolores Park. Actual users who are actually on the site could instantly post answer with greater reliability, accuracy, and timeliness.

Jelly was started in 2013 with co-founder Ben Finkel. Finkel joined Twitter in 2010 after his social Q&A site Fluther was bought by Twitter that year. Jelly is now available in Google Play and Apple Inc’s App Store.