Chipotle Makes Statement Against Additives With $3 ‘Boorito’
It’s not a burrito. It’s a “boorito.” And popular restaurant chain Chipotle Mexican Grill only serves them once a year during Halloween to make a point that fast food can be creepy and oh so “unneces-scary.” And if you agree to take a stand with Chipotle, you will be rewarded with a “boorito” that you can enjoy for $3.Advertisement
Chipotle says there are more than 3,000 additives found in typical fast food offerings that are “spooky and unnecessary.” These include everything from bulking agents, emulsifiers, humectant, sweeteners and dough conditioners to colorings and artificial that make fast food look and taste palatable. Meanwhile, some of these additives that Chipotle has specified include propylene glycol, carboxymethyl cellulose, soy lechitin, sodium metabisulfite and maltodextrin. In contrast, Chipotle says its food offerings are only made with 68 high -quality ingredients that have been carefully raised or grown. And if you’re curious as to what these ingredients are, you can check them out here.
Meanwhile, being able to enjoy a $3 “Boorito” means you also have to get dressed up for Halloween. $3 burritos, bowls, tacos and salads are actually available to Chipotle customers who join the restaurant’s Halloween fundraiser on October 31, between 5 p.m. and its closing time. And to be a part of the Halloween fundraiser, you have to show up wearing a standard Halloween costume, but with something unnecessary added to it. Some costume suggestions from Chipotle include Martian Monroe, Officer Burrito, Superman-Bull, Bearded Fairy and Roller Mummy.
Chipotle will donate $1 from your food purchase for the unnecessary item added to each costume. The Chipotle Boorito fundraising program has, so far, raised over $4 million. Proceeds go to the Chipotle Cultivate Foundation.